Ultracasual Gaming Trends in Brazil Q1 2021: Android Insights

In the first quarter of 2021, ultracasual games continued to entertain users across Brazil, particularly on the Android platform. Sensor Tower's data reveals interesting trends in downloads and active users for these widely enjoyed applications.

CrazyLabs LTD's Acrylic Nails! saw a decrease in both downloads and active users over the quarter. Starting with nearly 450K downloads in the last week of December, the figure gradually dropped to around 118K by the end of March. Weekly active users followed a similar trend, decreasing from 812K to 294K in the same period.

JindoBlu's Antistress - relaxation toys, while showing minor fluctuations in revenue, maintained a steady interest in terms of downloads, ranging between 70K and 94K. Active users peaked in late January at over 725K but stabilized to just under 700K by the end of March.

Another title from CrazyLabs LTD, ASMR Slicing, experienced a varied download count, peaking at approximately 78K in early February, but then saw a decline to 58K by the end of March. The active users peaked in early February at around 137K and ended the quarter with about 116K.

Slime Simulator Time: 3D ASMR by Questzy showcased a mixed trend, with downloads spiking to nearly 70K in early March from around 80K at the end of December. Active users saw a peak in late February with 186K but finished the quarter with a slight decrease to 173K.

Lastly, Jelly Dye by CASUAL AZUR GAMES, released in February, had a remarkable surge in downloads, jumping from 9K in its first recorded week to an impressive 316K in the third week of March. Active users mirrored this growth, rising from 9K to 457K in the same period.

For more detailed insights and analytics on the performance of apps and market trends, Sensor Tower's comprehensive data provides valuable perspectives for publishers and marketers alike.